What exactly are you recognized for? What exactly do people point out about you after you have departed the room? How exactly can you influence your status to win that campaign or secure that new customer? For many years you have carefully concentrated on your personal brand, but what happens if you now would like to redesign yourself?
Things like this happen continuously. A marketing professional moves into retail. A technical professional wants to get into real estate. A financial expert wants to jump ship and become a sports coach. Your chosen path may look perfect to you, but exactly how can you encourage other people to accept your new professional identity, your brand, and more importantly, still take you seriously? Here you can find five steps that can be helpful in your efforts to reinvent (re-brand) yourself for the professional marketplace.
- What’s Your Destination?
First, you should establish a precise understanding of where you would like to go, and the expertise and skills required to get there. If you have been active in technology in recent years, you may possibly know everything about new marketing toys on the market, from Facebook to Foursquare. Yet can you successfully communicate that information to a non-technical crowd? Mastering the expertise you require will enable you to obtain the confidence needed to begin figuring out (and publicizing) yourself in your new individuality.