The Power of Marketing Automation

A marketing-automation system’s first task is to capture anonymous website-visitor statistics. When a visitor fills out a form, those statistics can be linked to an actual person. With a marketing automation system, you can quickly build a Web form, and—if needed—an entire landing page (useful for search advertising). When you’ve captured a new lead, the … Read more

Types of Marketing Leads

What is a LEAD? A LEAD is a single person who has taken action to inquire about your products and services. There are more ways to get leads today than ever before, so it’s more important than ever that we create a systematic approach for dealing with leads in an effective manner. Types of Leads … Read more